Turkish real estate companies have launched online property sales to foreigners as the coronavirus pandemic prevents potential homebuyers traveling to the country.
“The online sales began in March 2020. Local companies meet with customers on digital platforms such as Zoom, Facetime, Skype and WhatsApp. This is an innovative approach,” said the head of the Real Estate Overseas Promotion Agency (GİGDER).
He added that real estate companies have managed to collect pre-sales and made actual sales through online meetings with homebuyers.
“The online sales performance shows how fast local companies adopts to changing environment,” he said.
He explained that in the wake of the outbreak, real estate companies are arranging virtual tours for their potential customers to display the properties on sale.
“The outbreak has changed the way how marketing, sales and management process are handled. The real estate industry is changing fast as it utilizes new technologies such as augmented reality and blockchain,” he said.